This is a classic bubblegum flavor, not like the current artificial bubblegum flavors found in many gum brands offerings. Its more like the gum pictured in the product photos, or bubblegum ice cream. A great flavor.
Only downside is it sticks to cartomizers like, well gum. Definitely needs its own dedicated carto, or should be mixed with like minded flavors, such as marshmallow.
Reviewed by: Matthew Reid from Oakland on 4/19/2012